About Us

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Luisa Mendoza, a leading tourism and sports executive with 18+ years of experience, is the first U.S. Hispanic female to create a sports, entertainment and tourism company.

According to the U.S. Travel Association (USTA), about 37% of international visitors want to see a sporting event when visiting the United States. However, there is a major disconnect between sports teams and the travel trade. GTSE - Global Tourism Sports & Entertainment will bridge the gap and create new revenue and global marketing opportunities, leveraging an expertise in the sports, tourism and entertainment industries.

Prior to founding this company, Mendoza served as BSE Global / Brooklyn Nets Director of Global Tourism Development, making her the first tourism expert hired by a professional sports team in the U.S to build and manage tourism vertical. During her tenure with the organization (2017-2019), she helped the Brooklyn Nets more than triple revenue growth in sales from the global travel trade.

Her 18+ years of experience in the tourism industry also included leadership roles at the Greater Fort Lauderdale Broward County Convention Center, Marriott International, Silverstein Properties and NYC & Company.

Mendoza is committed to leveraging her industry experience and network to bridge the gap amongst the travel, sports and entertainment industries in order to create memorable and authentic experiences to travelers from around the world.

At just four years-old, Mendoza’s parents sacrificed everything and migrated from Colombia to the United States to give her a better life. Mendoza’s humble beginnings are a constant reminder that no matter your background, race, or social/economic status, anything is possible if you have the courage, passion and grit to follow your dreams. Mendoza’s goal is to leave a legacy where she can provide hope and inspiration to women, minorities and children around the world.