About Us

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Luisa Mendoza is referred to as an innovative thought leader and trailblazer who has 20+ years of experience in global business development and marketing, with a focus on tourism and sports. Luisa is the first U.S. Hispanic female to create a sports, entertainment, and tourism company GTSE. Because of her innovation, Luisa was nominated as an Industry Impactor Honoree of the Microsoft Legacy Project - naming her one of the most influential, groundbreaking Hispanic changemakers of our time. Link to Museum:  https://aka.ms/Legacy-HLHM

According to the U.S. Travel Association (USTA), about 37% of international visitors want to see a sporting event when visiting the United States. However, there is a major disconnect between sports teams and the travel trade. GTSE - Global Tourism Sports & Entertainment will bridge the gap and create new revenue and global marketing opportunities, leveraging expertise in the sports, tourism, and entertainment industries.

Prior to founding this company, Mendoza served as BSE Global / Brooklyn Nets Director of Global Tourism Development, making her the first tourism expert hired by a professional sports team in the U.S to build and manage tourism vertical. During her tenure with the organization (2017-2019), she helped the Brooklyn Nets more than triple revenue growth in sales from the global travel trade.

Her 20 years of experience in the tourism industry also included leadership roles at the Greater Fort Lauderdale Broward County Convention Center, Marriott International, Silverstein Properties and NYC & Company.

Mendoza is committed to leveraging her industry experience and network to bridge the gap amongst the travel, sports and entertainment industries in order to create memorable and authentic experiences to travelers from around the world.

At just four years-old, Mendoza’s parents sacrificed everything and migrated from Colombia to the United States to give her a better life. Mendoza’s humble beginnings are a constant reminder that no matter your background, race, or social/economic status, anything is possible if you have the courage, passion and grit to follow your dreams. Mendoza’s goal is to leave a legacy where she can provide hope and inspiration to women, minorities and children around the world.